Paid Search job at Affordable Care LLC Morrisville, NC, US

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible. Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

Responsible for monitoring and maintaining media campaign development and activation on search channels.
Gather research necessary to build a new campaign.
Assist team in gathering necessary data for plan development.
Responsible for trafficking approved plan.
Monitor and maintain campaign budgets, pacing, and bid adjustments.
Monitor and manage performance and competitive landscape.
Monitor and optimize paid search performance to meet business objectives.
Develop optimization recommendations and/or testing plans.
Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
Pull and analyze data to inform campaign reporting and help build insights.
Granular maintenance of monthly billing cycle.
Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
Stay informed on search industry trends and new tools and ad formats.

Qualifications: Education & experience

Bachelor’s degree or equivalent preferred.
1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
Recent Google AdWords Certification preferred.

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

Proficient in math.
Strong analytical skills and attention to detail.
Overall interest in and understanding of how consumers leverage search media in the decision path.
Successful completion of training programs and requisite certifications required.

#ACI

Job Tags

Similar Jobs

Leading Edge Connections

French-English Bilingual Flex Call Center Support Agent Job at Leading Edge Connections

...in the United States and be authorized to work and live in the U.S. ~ Must have a High... .... ~13 years of call center or chat support experience (required). ~ Fluent... ...listening skills. ~ Previous remote/work-from-home experience preferred. ~ Technical aptitude...

Hampton Inn and Suites — Tallahassee

Hotel Housekeeper Job at Hampton Inn and Suites — Tallahassee

...We are seeking a dedicated and detail-oriented Hotel Housekeeper to ensure the cleanliness and presentation of guest rooms and public spaces. As a Housekeeper, you will play a vital role in creating a welcoming and comfortable environment for our guests by maintaining...

Experis

Quality Manager Job at Experis

...QA Manager Food Manufacturing &##128205; Newark, OH (On-site)&##128181; $110,000$135,000 + Bonus + Relocation Assistance We... ...plant-level leadership role responsible for food safety, product quality, and regulatory compliance with direct oversight of the QA...

UPMC

Infectious Disease - Physician Job at UPMC

...Infectious Disease physicians to provide inpatient Tele-ID consultative services across multiple healthcare facilities, primarily working remotely. The position offers teaching opportunities, possible in-person rounding, and faculty appointments within UPMC's Infectious...

The Prime Search Group

Senior Mechanical Design Engineer Job at The Prime Search Group

...Job Description A rapidly expanding energy technology organization is seeking an experienced Mechanical Engineer to contribute to the design, build, and evolution of turbine-based power generation systems. This role offers the chance to work closely with multidisciplinary...