Job Description

Overview

Marketing Manager (Content, SEO & Video) at Starwood Pet Travel . Location: Remote (USA) with Eastern Time overlap. Department: Marketing. Reports to: VP, Strategic Initiatives. Employment: Full-time, Exempt.

Mission

Own content, SEO, video, and podcast operations to grow qualified demand while reducing CAC. Coordinate production, manage vendors, and ship a monthly Marketing Scoreboard that drives decisions.

About Starwood Pet Travel

Starwood Pet Travel is a leading international pet relocation company focused on safety, transparency, and stress-reducing customer experience. The team partners with global carriers and vetted agents to deliver end?to?end relocations for companion animals.

Role Overview

This role is a hands-on manager (35 years experience) who plans and executes the editorial calendar, leads SEO initiatives, manages social distribution and email nurtures, and owns marketing reporting. Video is a first?class channel: coordinates production of performance and organic videobriefs, scripts, shoots, and postvia external creators/editors and in-house resources. The podcast is one sub?stream of this video program (hosted by an executive). PPC bidding/execution remains with an external agency; this role provides creative briefs, landing page requirements, and performance insights, and manages creative testing for Meta/YouTube/Reddit.

Key Responsibilities

• Content & SEO
  
  
  • Build and maintain the content roadmap (pillar pages, route/country guides, supporting articles).
  • Keyword research, intent mapping, briefs, on?page optimization, internal linking; coordinate technical tickets.
  • Maintain hub pages for priority trade lanes and compliance topics.
  
  
  
• Video Content & Creative Ops
  • Plan quarterly video roadmap across organic and paid use?cases; define hooks, scripts, shot lists, and storyboards.
  
  
  
• Vendor management
  • Manage vendors/creators (UGC, editors, production houses); negotiate SOWs, timelines, and deliverables.
  • Own creative testing cadence with the paid buyer: 35 hook variants, cuts for 9:16/1:1/16:9, captioning, CTA variants.
  • Maintain asset library, naming conventions, rights management, and brand-safety/pet-welfare compliance.
  • Produce cut-downs/shorts and coordinate thumbnails for YouTube/Meta/Reddit.
  
  
  
• Podcast
  • Plan and coordinate recordings, oversee editing (hands?on or via outsourced editor), publish show notes, and distribute. Repurpose episodes into shorts, blog recaps, email, and social threads.
• Lifecycle, Web & Social
  • Build/optimize landing pages, lead magnets, forms, and simple A/B tests; enforce UTM hygiene.
  • Manage newsletters and nurture sequences in HubSpot; maintain speed?to?lead alerts.
  
  
  
• Analytics & Reporting
  • Own the monthly Marketing Scoreboard (GA4 + HubSpot + ad platform exports): acquisition, funnel conversion, pipeline created, CAC, ROAS/MER.
  • Track creative testing results (e.g., hook hold %, 3?sec view rate, CTR, cost/MQL deltas) and maintain a creative learning agenda.
  
  
  
• Vendor & Stakeholder Management
  • Manage podcast editor, freelance designers/writers, and the PPC interfaces; deliver briefs and creative needs.
  
  
  

Required Qualifications

• 35 years in content? and video?led growth for services lead?gen (B2C or B2B2C). Proven non?brand organic growth and content that converts.
• Hands?on SEO: keyword research, on?page optimization, internal linking; ability to brief and QA technical tickets.
• Experience running creative tests with a paid buyer/agency; can turn results into next?round variants and clear insights.
• HubSpot Marketing (forms, UTMs, lists, email, simple workflows) and GA4 proficiency; able to assemble dashboards from exports (Looker Studio or spreadsheet).
• Strong copywriting; project management; vendor negotiation.
• Some video production management: pre?production (briefs/scripts/storyboards), vendor coordination, post?production QA; understands platform specs (Meta/YouTube/Reddit) and brand?safety.

Tools

• HubSpot Sales
• HubSpot CMS
• GA4
• Excel/Sheets
• Ahrefs/Semrush
• Frame.io (or similar)
• Canva/Adobe
• YouTube Studio
• Airtable/Asana/ClickUp

Nice-to-Have

• Review Basic HTML/CSS for landing tweaks; schema/FAQ markup familiarity.
• Review-generation and reputation workflows.
• Hands-on video editing (Descript, Premiere, Final Cut, Riverside for podcast, etc) nice to have but not required; vendor/editor support available.

Compensation

• Base Salary: $65,000$75,000 (DOE)
• Bonus: Up to 15% of base salary based on performance (e.g., increases in non-brand/organic-sourced MQLs and improvement in retail CAC).
• Benefits:
  
  
  • 80% employer-paid bronze health insurance plan for the employee
  • 80% employer-paid dental insurance plan for the employee
  • 80% employer-paid vision insurance plan for the employee
  • Monthly cell phone plan through T-Mobile (cell phone purchase is not included)
  • Vacation reimbursements of up to $500 for each week of PTO taken (2 weeks max)
  
  
  

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Pet Services

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