Job description:
About Us
We are a leading tire company committed to delivering high-performance, reliable, and
innovative tire solutions for consumers, commercial fleets, and specialty applications.
As we continue to grow our digital presence, we are seeking a data-driven and creative
PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase
revenue across our digital channels.
Position Overview
The PPC & SEO Specialist will be responsible for planning, executing, and optimizing
paid search campaigns while simultaneously managing search engine optimization
initiatives to maximize organic growth. This role requires strong analytical skills, hands-
on experience with ad platforms, and a deep understanding of search engine best
practices. Experience in automotive, tire, or e-commerce industries is a plus.
Key Responsibilities
Paid Search (PPC)
Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
Perform keyword research, audience targeting, and competitive analysis.
Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
Create compelling ad copy aligned with brand tone and product offerings.
Monitor daily budget pacing, bids, performance trends, and reporting.
Conduct A/B tests on ads, landing pages, and targeting strategies.
Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine Optimization (SEO)
Conduct ongoing keyword research to identify opportunities for organic growth.
Optimize website content, metadata, internal linking, and landing pages.
Support creation of high-value content including product guides, tire education articles, and service pages.
Perform technical SEO audits and coordinate fixes with developers.
Monitor domain authority, backlink profile, indexing issues, and site health.
Track rankings, search visibility, traffic patterns, and keyword performance.
Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives.
Analytics & Reporting
Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.
Analyze conversion funnels, customer behavior, and ROI trends.
Provide monthly insights and recommendations to leadership.
Continuously improve digital strategy based on data and industry trends.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field
(preferred).
2–3+ years of hands-on experience in PPC and SEO management.
Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search
Console, and keyword research tools (SEMrush, Ahrefs, Moz).
Strong understanding of on-page, off-page, and technical SEO.
Experience with e-commerce or automotive/tire industry preferred but not required.
Strong copywriting and communication skills.
Highly analytical mindset with attention to detail.
Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time
Benefits:
Work Location: In person
(Physician/MD qualifications required) *Internal Medicine or Family Physician needed for 100% Outpatient role. *Competitive salary + great benefits & Incentives, including Loan Repay! *Be a part of a multi-disciplinary team that has great support structure! *Monday...
...support and are proud to welcome bilingual candidatesparticularly Spanish speakersas we strive to serve our diverse clientele./ppThis... ...role for Franklin, WI, with three days on-site and two days work from home, starting February 2nd, 2026./ppKey responsibilities include:...
...Job Description Job Description The Restaurant Sous Chef is responsible for achieving operational, financial, and quality goals for Wildbirch Hotel. This role includes training, supervising, and motivating kitchen teams while overseeing production, food quality,...
...Job Description Job Description We are looking for delivery drivers with great customer service experience and good work ethicsto do catering deliveries. Must have your own Vehicle. Experience in delivery driving but not required,customer service, or other related...
...Federal Express Corporation (FEC) is part of the rapidly growing warehouse and transportation sector that helps keep America, and our... ...wages beginning at $17.75 per hour paid weekly for both full and part time opportunities ~$5,250 tuition reimbursement every year with...